My journey in UX & Product Design My journey into design wasn’t a straight path, it was built on curiosity, problem-solving, and a desire to create impact. During my BBA (Marketing) at IIPM, I co-founded my first startup, BuyHealingstones.com, followed by Brandrive(An ad agency) , in the initial years of career. These ventures weren’t just businesses; they were my crash course in building, scaling, and understanding the intersection of design and business. Wearing multiple hats—founder, strategist, marketer and designer, taught me that great design isn’t just about aesthetics; it’s about solving real problems. From crafting intuitive user experiences to aligning design with business goals, I became a hands-on designer who understands both the numbers and the nuance. Since then, I’ve spent nearly a decade designing Enterprise, SAAS and E-Commerce, healthcare products, working with startups and enterprises alike. Whether it’s launching corporate card platforms, streamlining financial tools, or creating user-first experiences, my approach remains the same, designing not just for users, but for impact. Selected work Here is a sample of user-centric design initiatives I've worked on. Hi i'm Deepak a creative big picture thinker obsessed with crafting the details. 14+ years leading design from zero to one, leveraging ethnography, user story mapping, and design systems across SAAS, finance, healthcare, E-Commerce and more My design philosophy is grounded in empathy. I strive to create products that are both visually appealing and exceptionally user-friendly. By deeply listening to users and stakeholders, I translate complex ideas into seamless, intuitive experiences that resonate on a personal level. Tool Stack These are the preferred tools that I've been working on to streamline my creative process. I'm always open to learning new methodologies, approaches and strategies to hone my craft. Design Figma Sketch Invision Photoshop Illustrator Framer Artificial intelligence Open AI Loveble Cursor Replit Crew Agent Builder Kling AI Kling AI Elevenlabs Collaboration & Management Atlassian Miro Notion Hotjar Optimizely Trello Endorsement Whats people say about working with me Deepak has played various roles in his journey at Ameyo(Exotel).First as a Content Strategist then as a Marketing Lead and finally as a product Designer. He's one of the most creative guys I have met and is able to bring fresh thoughts to visual and CX. Sachin Bhatia Co Founder Ameyo, Exotel Working with Deepak was fantastic, he completely upgraded Healtkart.com's user experience, boosted our upsells, and made returns drop significantly. His ideas were always fresh, practical, and user-focused. Specially HK Fitness tracker Sandeep Singh VP Product HealthKart Deepak nailed it with the EZAD signage and in-cab ad platform, he clearly understands the nuances of the U.S. market. His innovative designs simplified complex ideas into seamless experiences. A sharp designer, reliable collaborator, and truly gets what users want Lawrence Mansour Founder EZAD TV, TripCam Skill Sets I always strive to bring together the proper techniques and methods to achieve the best possible outcome by working collaboratively. Here is the spread of my core skills: UX Design UX Research Information Architecture Wireframing Prototyping Usability Testing Visual Design Visual Design Layout Design Visual Interface Responsive Design Design System Product Analytics Insights synthesis Analytical Thinking Data Visualization Metrics settings UX Audit Growth Marketing Content Strategy SEO Lead Generation Marketing Automation Brand Strategy SAAS | HR Tech & Compliance Elevating UX for a Global Employee Background Screening Platform Redesigning iBridge, a global employee screening platform, to improve user experience, transparency, and operational efficiency—reducing completion time by 45% and boosting manager satisfaction by 80%. View Case Study SAAS | Customer Experience Designing Omnichannel Customer Experience Platform Redesigning an legacy Call Center Software (Web Application) with adding additional features like Ticketing, AI, Knowledge base, Chatbot to create an unique Fusion of Call center and Ticket Management Software View Case Study E-Commerce | B2B Olime: Transforming B2B Online retail for Health Supplements Mobile-first solution tailored for Gym Owners, Retailers, and Influencers to effortlessly manage bulk orders, ensure product authenticity, and maximize profitability. View Case Study SAAS | Marketing Tech Changing how Inside Sales Reps works Designing Inside Sales Box for complete lead funnel management with multi channel support and task management. View Case Study

Online Retail | B2B HK Olime – Transforming B2B Supplement Buying Overview Role : Sr UX Architect (sole Designer) Company : HealthKart Sector: E-commerce Duration : 3 months About HealthKart HealthKart is a trusted house of brands with MuscleBlaze and HK Vitals being India's no. 1 sports nutrition and online vitamin brands. HealthKart also offers a comprehensive range of products dedicated to the vegan community, kids and women for their wellness and fitness needs Challange Bulk buyers (gym owners, supplement retailers, fitness influencers) need an efficient mobile platform to buy authentic supplements in bulk, manage flexible orders (including pre-orders and COD), and benefit from integrated financing and loyalty programs. My Role As the Sole UX Designer, Idesign the project from initial research and strategy formulation to final UI delivery, managing stakeholder collaboration, aligning user needs with business objectives, and ensuring a user-centric design approach. Outcome 65% Increase in online b2b Adoption rate 7%. Increase in Average cart value 10%. Improvement in repeat buying behavior Significant reduction in order management complexity Increased buyer confidence through seamless authentication User Research & Persona Development User Research To ground the design in real needs, we conducted user research with potential bulk buyers in the fitness and nutrition industry. From interviews and surveys, we identified three primary user personas, each with distinct motivations, pain points, and goals: Insights All personas highly value pricing transparency (knowing their cost and margin at a glance) and trust (verification that products are authentic). They also desire efficiency in placing repeat orders and flexibility in how orders are fulfilled (either receiving goods themselves or shipping directly to someone else). These insights guided our design priorities and feature set. User personas Information Architecture & User Flow With the personas’ needs in mind, we structured the app’s information architecture to prioritize bulk purchasing and trust. The app’s main navigation is simple and task-focused, with key sections for Shop, Orders, Scan/Verify, and Account/Rewards. This ensures users can quickly find products, place orders, verify authenticity, and track their rewards or orders. Final UI & UX Design Information Architecture & User Flow With the personas’ needs in mind, we structured the app’s information architecture to prioritize bulk purchasing and trust. The app’s main navigation is simple and task-focused, with key sections for Shop, Orders, Scan/Verify, and Account/Rewards. This ensures users can quickly find products, place orders, verify authenticity, and track their rewards or orders. Streamlined Bulk-Buying Experience With the personas’ needs in mind, we structured the app’s information architecture to prioritize bulk purchasing and trust. The app’s main navigation is simple and task-focused, with key sections for Shop, Orders, Scan/Verify, and Account/Rewards. This ensures users can quickly find products, place orders, verify authenticity, and track their rewards or orders. Trust & Authentication Features scanning function is integrated throughout the app. A “Scan” button (accessible from the home screen or navigation) lets users scan a product’s barcode or QR code. This serves two purposes: 1. Product Authentication: After receiving inventory, the buyer can scan an item’s code to verify it’s authentic and from the official supply (the app will confirm authenticity or flag issues). 2. Quick Reorder: Optionally, the user can scan an empty product package to quickly find that item in the app for reordering. This dual-use of scanning streamlines reorders and builds trust in product genuineness. Streamlined Bulk-Buying Experience With the personas’ needs in mind, we structured the app’s information architecture to prioritize bulk purchasing and trust. The app’s main navigation is simple and task-focused, with key sections for Shop, Orders, Scan/Verify, and Account/Rewards. This ensures users can quickly find products, place orders, verify authenticity, and track their rewards or orders. Outcomes & Impact By focusing on the specific needs of B2B bulk buyers, we delivered a mobile app that strips away superfluous e-commerce fluff and instead provides efficient bulk purchasing, real-time product authentication, flexible fulfillment, and loyalty rewards in one place. The step-by-step UX process—from persona definition through wireframing, testing, and refinement—was key to crafting an experience that feels tailor-made for gym owners, retailers, and influencerslooking to grow their supplement business with confidence and ease. The final product was well-received in stakeholder demos, and poised to help our users save time, cut costs, and ultimately drive more revenue.

About iBridge AuthBridge’s iBridge is a globally trusted employee background screening platform, supporting over 3,000 companies across 140 countries and managing 5 million monthly verifications. Facing UX challenges due to outdated technology and design, the platform required a complete redesign to enhance user satisfaction, efficiency, and transparency. Challange The existing iBridge platform, built on legacy PHP and Bootstrap frameworks, faced significant UX/UI shortcomings: Dated and unappealing interface creating user friction. Complicated workflows causing delays and user drop-offs. Insufficient transparency into the verification process. Difficulties managing multiple verification tasks. Confusing document management processes. These issues negatively impacted user satisfaction, increased hiring delays, and hindered overall operational efficiency. My Role As the Principal UX Designer, I led the project from initial research and strategy formulation to final UI delivery, managing stakeholder collaboration, aligning user needs with business objectives, and ensuring a user-centric design approach. UX Strategy & Process Discovery & Analysis Conducted heuristic evaluations to identify core UX issues. Competitive benchmarking highlighted essential industry practices like mobile responsiveness and HRMS integration. Facilitated deep-dive user research: 15 HR professional interviews 20 candidate interviews 200+ user survey responses Outcome >45% Reducing candidate form completion time by 45% 90%. Improving SLA compliance by 90%. 80%. Boosting Customer Satisfaction (CSAT) scores by 80%. Enhancing feature adoption through intuitive design. Building a scalable, responsive, future-proof platform. HR Manager Analysis & Pain Points Insights Users prioritized ease, speed, and transparency. HR professionals required streamlined workflows and better tracking. Unified Design System for all Authbrige Products Unified Design System Created a base design system for all Authbridge products for a consistent experience React/tailwind Component Library A component library based on tailwind for fresh and modern UI outlook Brand Guidelines A basic brand guideline for 3rd party SDK and APIs users AI Component Generater Build and AI component generator trained on AUthbridge design system. to auto generate frontend from figma Ideation & Design Developed comprehensive user personas (Candidate & Hiring Manager). Created detailed service blueprints, uncovering bottlenecks and opportunities for automation. Redesigned the information architecture around clear, task-oriented workflows. Built a scalable design system aligned with AuthBridge branding for consistent, rapid design. Designed high-fidelity prototypes to iteratively refine critical user flows: Personalized role-specific dashboards Simplified verification requests Clear real-time notifications and tracking Outcomes & Impact The redesigned iBridge platform significantly enhanced user experience and operational efficiency: Efficiency: Achieved a 45% reduction in candidate onboarding time. Transparency: Real-time verification status visibility for users. Satisfaction: Projected 80% increase in customer satisfaction scores. Compliance: SLA adherence improved by 90%. Adoption: Increased user engagement and feature usage through intuitive UX. Reflections & Learnings Comprehensive Mapping End-to-end service blueprinting was crucial for identifying hidden pain points. Consistency & Scalability Establishing a robust design system facilitated efficient, cohesive design processes. User-Centricity Robust, diverse user research directly informed impactful UX decisions. Transparency Matters Real-time updates significantly improved user confidence and satisfaction. SAAS | HR Tech iBridge: Elevating UX for a Global Employee Background Screening Platform Overview Role : Principal UX Designer Company : AuthBridge Sector : HR Tech, SaaS Duration : 6 months