Selected work
B2C | Digital Idenity | Fintech
AuthNumber: Designing Trust and Control in India's Digital Identity Ecosystem
tackling India's fragmented credential verification. Solving the user pain of managing scattered documents and repetitive submissions. Addressing business challenges of slow, manual checks and fraud risks. Enhancing privacy and control by enabling selective, permission-based data sharing. How AuthBridge designed a trusted solution for efficient digital identity management.
My journey in UX & Product Design
My journey into design wasn’t a straight path, it was built on curiosity, problem-solving, and a desire to create impact. During my BBA (Marketing) at IIPM, I co-founded my first startup, BuyHealingstones.com, followed by Brandrive(An ad agency) , in the initial years of career. These ventures weren’t just businesses; they were my crash course in building, scaling, and understanding the intersection of design and business.
Wearing multiple hats—founder, strategist, marketer and designer, taught me that great design isn’t just about aesthetics; it’s about solving real problems. From crafting intuitive user experiences to aligning design with business goals, I became a hands-on designer who understands both the numbers and the nuance.
Since then, I’ve spent nearly a decade designing Enterprise, SAAS and E-Commerce, healthcare products, working with startups and enterprises alike. Whether it’s launching corporate card platforms, streamlining financial tools, or creating user-first experiences, my approach remains the same, designing not just for users, but for impact.
My design philosophy is grounded in empathy. I strive to create products that are both visually appealing and exceptionally user-friendly.
By deeply listening to users and stakeholders, I translate complex ideas into seamless, intuitive experiences that resonate on a personal level.
UX Design
UX Research
Information Architecture
Wireframing
Prototyping
Usability Testing
Product Analytics
Insights synthesis
Analytical Thinking
Data Visualization
Metrics settings
UX Audit
Growth Marketing
Content Strategy
SEO
Lead Generation
Marketing Automation
Brand Strategy
Tool Stack
These are the preferred tools that I've been working on to streamline my creative process. I'm always open to learning new methodologies, approaches and strategies to hone my craft.
Design
Figma
Sketch
Invision
Photoshop
Illustrator
Framer
Artificial intelligence
Open AI
Loveble
Cursor
Replit
Crew Agent Builder
Kling AI
Kling AI
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Elevenlabs
Collaboration & Management
Atlassian
Miro
Notion
Hotjar
Optimizely
Trello
Endorsement
Whats people say about working with me
Deepak has played various roles in his journey at Ameyo(Exotel).First as a Content Strategist then as a Marketing Lead and finally as a product Designer. He's one of the most creative guys I have met and is able to bring fresh thoughts to visual and CX.
Sachin Bhatia
Co Founder Ameyo, Exotel
Working with Deepak was fantastic, he completely upgraded Healtkart.com's user experience, boosted our upsells, and made returns drop significantly. His ideas were always fresh, practical, and user-focused. Specially HK Fitness tracker
Sandeep Singh
VP Product HealthKart
Deepak nailed it with the EZAD signage and in-cab ad platform, he clearly understands the nuances of the U.S. market. His innovative designs simplified complex ideas into seamless experiences. A sharp designer, reliable collaborator, and truly gets what users want
Lawrence Mansour
Founder EZAD TV, TripCam
Products
I have build
SaaS and Enterprise UX
Ameyo Fusion - Customer Experience Platform
Inside Sales Box - Sales Automation
iBridge - BG Screening Platform
OnboardX - Vendor Onboarding Platform
AuthNumber - Digital ID Wallet
Authmax AI - API Switcher
Growthwise - AI Financial Adviser
Fintech & AI
Healthkart.com - Online retail + Consultation + Fitness tracker
Muscleblaze.com - B2B Reseller App
Truebasics - Online health Subscription
KPN Fresh - Hyper-delivery App
IBO - Home improvement b2b retail app
E-commerce &
Online Service app
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What is Deepak's primary area of expertise?Deepak is a seasoned product design leader with over 14 years of experience, specializing in transforming complex challenges into user-centered solutions, particularly in SaaS, E-commerce, HealthTech, and AI-powered platforms. He blends deep UX/UI mastery with strategic leadership and expertise in designing AI-integrated systems.
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What kind of results has Deepak achieved in his previous roles?Deepak has a proven track record of delivering measurable business outcomes, including: Boosting demo-to-signup conversion rates by 30% for a flagship product. Achieving a 300% improvement in conversion rates for a CX platform through data-driven design and A/B testing. Reducing design inconsistencies by 65% and accelerating design-to-development time by 35% by implementing design systems. Designing platforms from the ground up that acquired significant user bases quickly (e.g., 200+ B2B clients in 3 months, 10,000+ customers in initial launch). Cutting operational costs significantly (up to 72%) through UX improvements and reusable components. Increasing upsell/cross-sell conversions and reducing return rates in e-commerce platforms.
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Does Deepak have experience with AI in design?Yes, Deepak has certified expertise in designing for AI Systems and Multi-AI Agent Systems. He focuses on architecting next-generation user experiences by embedding AI and is proficient in AI design tools like Midjourney, Replit, Cursor, and Crew AI. He has also conceptualized AI-powered solutions like the AuthMAX API hub and GrowthWise financial manager
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What is Deepak's approach to Design Systems?Deepak has significant experience building and implementing robust Design Systems. His work in this area has led to substantial reductions in UI inconsistencies (up to 65%) and faster design-to-development cycles (up to 35%), ensuring brand consistency and efficiency. He has experience with AI-enhanced design systems.
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What is Deepak's design process like?His process is grounded in Design Thinking, user research (including interviews, personas, journey mapping), and leveraging UX metrics (like HEART/SUS). He focuses on translating user needs and business goals into intuitive, high-impact product solutions, often using A/B testing and UX optimization to drive results.
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What tools and technologies does Deepak use?Deepak is proficient with a wide range of design and collaboration tools, including: Design & Prototyping: Figma, Sketch, Adobe XD, Framer, Webflow, Zeplin. AI & Emerging Tech: Midjourney, Replit, Multi-AI Agent Systems, Cursor, Crew AI. Web Technologies: HTML/CSS, Tailwind, understanding of Web3.0/Blockchain concepts. Collaboration & Analytics: Miro, Notion, Atlassian Suite (Jira, Confluence), Trello, Hotjar, Optimizely.
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How does Deepak collaborate with teams?He has experience leading cross-functional teams and collaborating closely with Product Management, Engineering, Marketing, and business stakeholders to align on a shared vision and ensure seamless execution. He also focuses on mentoring and coaching team members.