Hi, I'm Deepak a creative big picture thinker obsessed with crafting the details.
14+ years leading design from zero to one, leveraging ethnography, user story mapping, and design systems across SAAS, finance, healthcare, E-Commerce and more
Selected work
Here is a sample of user-centric design initiatives I've worked on.
B2C | Digital Idenity | Fintech
AuthNumber: Designing Trust and Control in India's Digital Identity Ecosystem
tackling India's fragmented credential verification. Solving the user pain of managing scattered documents and repetitive submissions. Addressing business challenges of slow, manual checks and fraud risks. Enhancing privacy and control by enabling selective, permission-based data sharing. How AuthBridge designed a trusted solution for efficient digital identity management.
My journey in UX & Product Design
My journey into design wasn’t a straight path, it was built on curiosity, problem-solving, and a desire to create impact. During my BBA (Marketing) at IIPM, I co-founded my first startup, BuyHealingstones.com, followed by Brandrive(An ad agency) , in the initial years of career. These ventures weren’t just businesses; they were my crash course in building, scaling, and understanding the intersection of design and business.
Wearing multiple hats—founder, strategist, marketer and designer, taught me that great design isn’t just about aesthetics; it’s about solving real problems. From crafting intuitive user experiences to aligning design with business goals, I became a hands-on designer who understands both the numbers and the nuance.
Since then, I’ve spent nearly a decade designing Enterprise, SAAS and E-Commerce, healthcare products, working with startups and enterprises alike. Whether it’s launching corporate card platforms, streamlining financial tools, or creating user-first experiences, my approach remains the same, designing not just for users, but for impact.
My design philosophy is grounded in empathy. I strive to create products that are both visually appealing and exceptionally user-friendly.
By deeply listening to users and stakeholders, I translate complex ideas into seamless, intuitive experiences that resonate on a personal level.
UX Design
UX Research
Information Architecture
Wireframing
Prototyping
Usability Testing
Product Analytics
Insights synthesis
Analytical Thinking
Data Visualization
Metrics settings
UX Audit
Growth Marketing
Content Strategy
SEO
Lead Generation
Marketing Automation
Brand Strategy
Tool Stack
These are the preferred tools that I've been working on to streamline my creative process. I'm always open to learning new methodologies, approaches and strategies to hone my craft.
Design
Figma
Sketch
Invision
Photoshop
Illustrator
Framer
Artificial intelligence
Open AI
Loveble
Cursor
Replit
Crew Agent Builder
Kling AI
Kling AI
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Elevenlabs
Collaboration & Management
Atlassian
Miro
Notion
Hotjar
Optimizely
Trello
Endorsement
Whats people say about working with me
Deepak has played various roles in his journey at Ameyo(Exotel).First as a Content Strategist then as a Marketing Lead and finally as a product Designer. He's one of the most creative guys I have met and is able to bring fresh thoughts to visual and CX.
Sachin Bhatia
Co Founder Ameyo, Exotel
Working with Deepak was fantastic, he completely upgraded Healtkart.com's user experience, boosted our upsells, and made returns drop significantly. His ideas were always fresh, practical, and user-focused. Specially HK Fitness tracker
Sandeep Singh
VP Product HealthKart
Deepak nailed it with the EZAD signage and in-cab ad platform, he clearly understands the nuances of the U.S. market. His innovative designs simplified complex ideas into seamless experiences. A sharp designer, reliable collaborator, and truly gets what users want
Lawrence Mansour
Founder EZAD TV, TripCam